Sun Country Airlines
Concept:
Listeners were directed on-air to find a plane graphic in order to win a trip for four to Florida.
Result: This promotion generated over 500 entries and was one of the highest traffic promotions ever coordinated on the station site. It was so successful that another station in town copied it and tried to do the same thing within two weeks. The client viewed the promotion as very successful and wants to do something like this again in the Fall.
Super Shuttle
Concept:
Super Shuttle provides transportation to and from the airport from area hotels and businesses. They have a permanent place on the station's home page attached to traffic reports. They also have a permanent page sponsorship of our traffic page and buy rotating tile ads.
Result: We delivered an on-line and on-air campaign that they feel has generated numerous leads and awareness for their business.
US Women's Open "Find the Tee" Promotion
Concept:
WCCO radio coordinated a promotion with the US Women's Open Golf Tournament in late June that features a web-page contest where consumers "find the golf tee" on a select page and can win one day passes to the 2008 US Women's Open in late June.
Result: The contest generated many new consumers for the WCCO database and provided the US Women's Open with a web vehicle for potential ticket-buyers to purchase tickets to the event.
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